Stickee | Stories That Stick

Stickee harnesses the art and proven psychology behind memorable storytelling. Inspired by and built for brand builders in search of contagious narratives worth sharing.

The Behavioral Science of Magnetic Ideas

Virality is predictable, not lucky. Stickee helps you engineer "sticky" ideas by systematically applying frameworks inspired by the world's leading behavioral scientists:

• STEPPS Framework: Inspired by the research of Jonah Berger, PhD (The Wharton School) on social contagion.
• SUCCESs Framework: Inspired by the principles of Chip Heath and Dan Heath on why some ideas survive and others die.

Clarity Over Jargon

Stickee applies what we call the coffee shop test: if you can't explain your idea to a friend over coffee, it's not ready. Strip away the corporate language. Find the human truth at the center of it. Say that instead.

When the idea is clear and the language is real, people don't just hear your message. They remember it.

How Stickee Works

1. Brand Info: Tell us who you are and what you do.
2. Context: Define your message and target audience.
3. Format: Choose your delivery (Social, Video, Article).
4. Trigger: Set the emotional hook.

Generate custom sticky concepts now with optimized prompts for ChatGPT, Claude, Gemini, or Grok.

Built for brand builders seeking contagious narratives. © 2026 Stickee.